Ah, just the sound of the word alone makes my spine tingle. They don’t know what investors mean when ask Traction.
BRIAN RILEY LINKEDIN SLIDEPAD HOW TO
Most founders don’t know how to get traction for their startups and so they blindly double down on building a great product. So why is it that so many founders sit on their hands and just hope that their product takes off? Ignorance. With enough of it, investors will commit even if you haven’t figured out your team or how you will make money. Traction, it seems, can forgive all sins. It’s hard to stand out in this space, but Traction really does that, and I suggest getting a copy and keeping it on your desk.more While I think it has been padded to substantiate it as a book, and several of the traction channels naturally go hand-in-hand with others, for the impact it has had on our company and my strategic planning, I can only but say it deserves a 5 star. It also states that when you saturate a traction channel, move to another and get the edge on competitors – great advice that’s often really difficult to act on. I used the methodology internally within my company, and even with seasoned Sales and Marketing professionals, it brought out really valuable and insightful targets and approaches. The value in this book is that while we know the general principles of sales & marketing, it’s great to have a resource that provides scope, structure and a methodology for identifying and testing the most impactful traction channels for a company – particularly a new start. I used the methodology internally withi TractionĪs a startup founder coming mainly from the technology side, I needed a good practical hands-on guide to go beyond the overwhelming number of generic sales and marketing books. Traction As a startup founder coming mainly from the technology side, I needed a good practical hands-on guide to go beyond the overwhelming number of generic sales and marketing books. Michael Bodekaer, Co-founder of Smart Launch Patrick McKenzie, CEO of Bingo Card Creator This book draws on interviews with the following individuals: This book shows you how to grow at a time when getting traction is more important than ever.īelow are the channels we cover in the book: We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction. This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. It allows you to think about which marketing channels make sense for you, given your industry and company stage. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail. What failed startups don't have are enough customers.įounders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way Most startups end in failure.Īlmost every failed startup has a product. Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. What failed startups don't have are enough customers. Almost every failed startup has a product.
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